OUR STORY

Our Generation are looking to create a clothing brand that is massively focused on being sustainable and ethical.

ESTABLISHING OUR FIRST TAILORING SHOP IN LONDON, WE’VE BEEN SHAPING THE FASHION INDUSTRY.

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There are only three things I can do - make a dress, decorate a house, and entertain people. You have to stay true to your heritage; that's what your brand is about. Clothes mean nothing until someone lives in them. If you cut a painter's hands off.

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